An interview with DTC CEO Corey N
Youshd's Head of Community, Evelyn W sat down with Peachy Shapewear's CEO Corey N to discuss the importance of UGC and best practices for both brands and creators. Corey, tell
You should be deliberate about your social platforms
As of March 2023, there are 4.9 billion social media users in the world, and on average, a typical social media user interacts with over six different platforms. With numbers like this, it can be hard to remember the importance of focusing on only a few platforms that will best serve you as a creator or brand.
You should create a brand identity
Businesses that are most successful in marketing tend to have one thing in common, a strong brand identity…
You should understand the long tail of social media
Perhaps you’ve heard the term “Long Tail” in marketing or business before. If you haven’t, it was first coined in the early 2000s by Chris Anderson to describe how products in low demand or with low sales volume can collectively make up market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.