An interview with DTC CEO Corey N
Youshd’s Head of Community, Evelyn W sat down with Peachy Shapewear’s CEO Corey N to discuss the importance of UGC and best practices for both brands and creators. Corey, tell us about your brand(s). Peachy Shapwear is a DTC e-commerce brand focused on helping women feel confident in every dress or outfit they wear. We […]
You should be deliberate about your social platforms
As of March 2023, there are 4.9 billion social media users in the world, and on average, a typical social media user interacts with over six different platforms. With numbers like this, it can be hard to remember the importance of focusing on only a few platforms that will best serve you as a creator or brand.
You should create a brand identity
Businesses that are most successful in marketing tend to have one thing in common, a strong brand identity…
You should understand the long tail of social media
Perhaps you’ve heard the term “Long Tail” in marketing or business before. If you haven’t, it was first coined in the early 2000s by Chris Anderson to describe how products in low demand or with low sales volume can collectively make up market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.
You should focus on engagement
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As a creator, you can sometimes get caught up in your follower count. Instead of worrying about how many people follow your account, you should worry about how often they interact with you. Think of it as social media quality over quantity, like in most cases, quality wins.
You should know these women-founded brands
At Youshd we proudly support and partner with women-founded brands all year round.
You should be creator-curious
You should be creator-curious Every single day you are moved by creators on all channels. Some are keeping it real, some are paid. Some influence what you buy and what you eat, and some make you think and feel. User generated content is hot right now, as it deserves to be. Social media has done […]
You should show your community some love
This Valentine’s Day you should celebrate your sweethearts. As a DTC brand your loves are, of course, your community. All communities have different tiers, and we think each one of them deserves some attention this February.
You should love these creators
Whether you’re creator-curious, a budding Youshder or a full-blown influencer, this is Youshd’s Valentine to you.
Your user generated content makes a real impact for the brands you share and your followers. You’re unique and mean something to people, even in the vastness of social media. It’s important to be genuine and establish a voice in niche areas, and the creators on this list uphold these authentic values across the board
You should take better product photos
Whether you’re a creator trying to nail your social posts or a photographer snapping directly for a brand, you are chasing the same thing: the *perfect* product shot. Want to know why some product photos turn out enticing and some fall flat? Keep reading. We’ve not only got best practices and tech help suggestions, we’ve […]